Performance marketing planner for Google, Meta and LinkedIn. Set goals, forecast the funnel, log results, read the dashboard, test incrementality, optimise. Rule-based, no AI, nothing leaves your browser.
Rules of thumb (3:1 LTV:CAC, 15–20% budget steps, 20–30% profit buffer) are starting points, not guarantees. Platform features and thresholds change, so confirm in each ad platform’s documentation. Never enter passwords or customer personal data.