NikhilPPC

Media planning for Google, Meta and LinkedIn ads. Step 1: assess the unit economics and which channels suit the business. Every score shows the rules behind it.

The business

Market size (0 = unknown)

Expected cost per lead (₹, optional)

Use real quotes or past results. Leave blank if you don’t have them yet.

Defaults are the numbers from the video’s example (₹60,000 package, 20% margin, 5% of leads close, 50% of margin spent on ads). Scores are rule-based judgements, not market benchmarks. Change the inputs and read the reasons.